Inbound Marketing and Growth-Driven Design | Blog

Adrian C Black

Adrian C Black
Since 1999 I’ve been lending my design and photography skills to small businesses and plucky startups in a concerted effort to make the internet a more beautiful place. Working with clients to build their ideal websites has been a satisfying ride, but I always suspected a deeper truth was out there.

With the help of Hubspot and the Inbound Marketing Methodology and a dedicated team of like-minded and talented experts, I launched Pluto Agency, an all-in-one inbound agency whose prime objective is to bring in the customers that are already looking for a business like yours.
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How to run a Website - Your website, employee of the month. Always

A website is not something you have, it’s something you run, and if you’re not running it, it’s the same as not having it at all.

Having a website alone means absolutely nothing. But if run properly, your website can function as another member of staff. Think of it as a 24 hour employee that doesn’t sleep, is part salesperson, shop assistant, part introducer and client relations manager.

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Topics: Creative Ideas

Published: 31 Jan '17

Get the best twitter name even if it's used by an inactive account

The best Twitter name for your business is what your customers will remember. This is usually your business name, without underscores or locations added to the handle and definitely no numbers. What do your customers think of when they need your services? Unless you've got a memorable advertising slogan or strapline, this will usually be your company name. That is the best username for you.

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Topics: Social Media Marketing, twitter

Published: 27 Oct '16

What is Inbound Marketing and how it can help your business?

This kind of marketing is most known for inbound marketing, but you can call it Permission Marketing, Fair-Play Marketing and since it should be, IMHO the only kind of marketing, just marketing. Let’s call it internet marketing since most of the activities happen online and is where people today are anyway.

Marketing: the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

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Topics: Inbound Marketing, getting leads, the inbound methodology

Published: 22 May '16

What is a pixel and why should you care? — Part 2 (Colour Theory)

Let’s recap: By the end of part 1 we established that a digital pixel is a square, has a colour and has opacity. We explained how we got to that definition and why knowing that simple definition can help you with a few things like Photoshop, digital photography and the web in general. But to understand colour we must go through a bit of colour theory.

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Topics: Photography Tips, Webdesign Tips, Photoshop Tips

Published: 4 Apr '16

Creative web design rules: colour, contrast and vibrancy

if you're an app designer or actively involved in a design process you'll probably know a lot about colour theory already, but we'll refresh the basics and go on to show how they apply to creative web design. Colour theory covers a lot of things, but at the most basic, it is the interaction of colours in design through complementation, contrast and vibrancy.

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Topics: Webdesign Tips

Published: 13 Mar '16

What is a pixel and why should you care? — Part 1

Computers are everywhere: in your pocket, your studio, your home. You use them for work, for fun, when you communicate, when you buy things, when you sell things and the list goes on. Is safe to say at this point that they're everywhere — you're using one right now to read this. It may not be important how the hole thing works but some parts are important to make your work faster and stress free, your fun even more fun and overall improve your lifestyle.

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Topics: Photography Tips, Webdesign Tips, Photoshop Tips

Published: 29 Jan '16

Creative ideas: blog posts on Marketing, Design & Photography

Whether you’re a crafter that creates on commission or a maker trying to establish your business selling what you love, we know it’s hard to compete with mass production and overseas markets. Ikea’s flat pack revolution has brought the price of home furnishings down so that many people don’t appreciate the hours it takes to create something by hand. Pricing your products perfectly is crucial, but so is your website and your digital marketing approach.

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